Managing Your Address Book

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Your Address Book stores contact information for everyone who's ever registered or been invited to any event in your account. This makes it easy to compile invitation lists for future events. Better yet, as existing contacts update their information during registration, your Address Book is automatically updated. To ensure all this information stays manageable, do the following quarterly.
 
  • Merge duplicates. Contacts are always changing inboxes or using different nicknames. Jennifer may occasionally feel like a Jenny, but you should never delete any of the contacts. Instead, you should merge those duplicate contact records into one. Just make sure to keep the most up-to-date email address.
  • Get their permission. By sending the opt-in email to your contacts, you can find out which contacts are interested in receiving your emails. For all of the contacts that come back as opted-out, find out why. Fake email addresses should be removed entirely.
  • Organize with groups. Your opted-in contacts can be added to contact groups that allow you to group them together by interests, title, company, and more. Since contacts can be added to multiple groups, this is the best way to organize your Address Book.
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Ensure everyone is in a contact group by running the Contacts not in a Contact Group report. And the contacts that opted-out can be added to their own contact group so they won't clutter the rest of your Address Book.

 

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