Why was my contact opted-out?

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To find out, click Contacts in the top right, then Reports in the navigation bar. To the right of the "Contact Ad Hoc" report, click the arrow next to the Run button, then click Edit then Run Report. The Section Criteria tab will open by default. Click the neighboring tab, Fields, then, in the Audit Information section, click Last Opted-Out By so that it has a check mark to the right of it. Click Run. Scroll right to view the "Last Opted-Out By" column, which lists up to six reasons a contact is not receiving your emails. They include:
  • Abuse Complaint means the contact marked your email as spam.
  • Account User means someone using your account checked the Opted Out box in the contact's Address Book record.
  • Contact Self Opt-Out means the contact opted themselves out by clicking the "opt-out" link in your email.
  • Hard Bounce means the email was never delivered, most likely due to being sent to an email address that doesn't exist. Troubleshoot undelivered emails here.
  • Import means the contact was opted-out when they were imported.
  • Multiple Bounce means the email has repeatedly failed to deliver, most likely due to a full inbox or overloaded server. Troubleshoot undelivered emails here.

You can opt a contact back in, but you'll need their permission first.
 
 

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Did this article resolve your issue?

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