Creating Email Campaigns

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An email campaign is a set of emails you're sending to the same audience, such as newsletters, press releases, or product updates. When your emails are part of a campaign, you can manage settings and run reports for all of them at once. 

1 Launch the Campaign Wizard. Select Campaigns in the blue navigation bar. Click Create Campaign.

2 Create a campaign. In the first step of the Campaign Wizard, select Create a new blank campaign and click Next.

Name the campaign for your reference. Ensure Yes is selected next to Active.


Personalize the From Name fields by clicking the User-added image next to each field and inserting data tags. Any replies to this message will go to the From Email Address. Don't see the email you want in the dropdown? Add more in Admin.

Click Next.

2 Determine default settings. Every email you create in this campaign will start with the settings you select here. They include:

User-added imageInclude a permission reminder adds the below notice to the top of your emails.
 

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User-added imageEmail Format lets you create HTML and plain text emails, or just plain text emails, stripped of formatting. Plain text emails are always sent as a backup in case recipients are unable to view the HTML version.
 

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Sending an HTML email? The next option lets you enable click-tracking if you have that feature enabled, which logs every time a recipient clicks a link in the email. You can run a click-tracking report later to retrieve the data.

User-added imageInclude an opt-out link saves you from writing your own opt-out message, which is required by law in the U.S. for all commercial emails. The link looks like the following and displays in the header or footer of every email:

 
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User-added imageInclude company contact information in the footer tacks your company's name, address, and phone number to the bottom of every email. If you're in America, adding an address is required by law.

 
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User-added imageActivate a webpage version of this email gives recipients another way to view an email if they're having issues with your code or images. Once you create an email, you'll be able to add the link.

 
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3 Add a distribution list. Add recipients by checking the boxes beside the appropriate distribution lists

 
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Click Save and Finish or Finish and Create Email to start designing your messages.


 

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